POP UP SHOP.
The folks at The Reed Space have been strong partners in the growth and progression of our brand for some time now. As designers, we need input at the retail level to know what’s performing well and how customers are reacting to our line from season to season, and our close working relationship with them has helped us immensely. A year ago, we moved into their neighborhood directly across the street from them. We’re glad that our office/bench has become an occasional respite from their daily grind, and we in turn swing by often to talk shop and steal Vice magazines.
Nico (Reed/Staple) approached me a few weeks ago with the idea to put together a pop up shop in the Reed Annex, a separate space next door to Reed on the Orchard Street side that is currently used to sell merchandise from previous seasons at a discount. We happily agreed to partner up on the space, and will be officially opening up there from November 13th through the 23rd. The shop will be open 7 days a week: 1pm-7pm on weekdays and noon-7pm on weekends. I’ll be back with some photos of the pop up shop later this week.
November 11th, 2008 at 12:13 am
[...] 3SIXTEEN @ ANNEX. One of Reed Space’s native son brands is 3Sixteen. I am always feelin’ their progression and style. And from Nov 13-23, we open our Annex outpost to these guys to do what they want. It’s actually something I always envisioned for Reed Annex…To allow different brands, corporations and entities to have their swing at a storefront retail space. You can read about it directly from the 3Sixteen boys. [...]
November 11th, 2008 at 10:02 pm
[...] 3sixteen is teaming up with Reed Space to provide a limited-time-only discount to previous 3sixteen season apparel and accessories. The pop-up shop for 3sixteen will be situated inside the Reed Annex on Orchard St (right around the corner from Reed Space). [...]
November 12th, 2008 at 3:46 pm
[...] 3sixteen: “The folks at The Reed Space have been strong partners in the growth and progression of our [...]