We are proud to present our Spring 2010 lookbook, shot on location at the beautiful Ace Hotel New York. Dubbed “The country’s most original new hotel” by the New York Times, the lobby of the Ace Hotel was the perfect backdrop for our models, playing its own character in the story we aimed to portray. Our models (none of whom are professionals) and our photographers are all a part of the 3sixteen family, embodying a passion about our product that cannot be artificially manufactured.

Our Spring 2010 range continues our focus on supporting domestic businesses. Shirting fabrics are sourced and sewn together in New York along with our handmade ties. Leather for our footwear comes from the world-famous Horween Tannery in Chicago and is then assembled in Maine. Selvedge denim is flown in from Japan and expertly assembled with heavy duty hardware here in the US. The Spring pieces will begin shipping in late February to all of your favorite retailers and will also be available for sale on our webstore.

Thank you all for your continued support – you can click here to view the Spring 2010 lookbook in the Collection part of our website.

Photographer: Dan Chen
Models: Justin Jones, Shimon Sasaki, Chris Watchorn
Special thanks: Jou-Yie and the entire staff at Ace Hotel for their hospitality

At long last, we’re excited to debut the second installment of our ongoing video series, “A Day with 3sixteen.” The first segment was filmed early last year (you can see it here) and was intended to give viewers an inside look at what it is that we do all day long. This time, we enlisted the help of our good friend Sarah Krusen to help document our work day from her perspective. If her filming style looks familiar, that’s because you’ve probably seen her work before in our Fall 09 Lookbook video. On November 12, 2009, Sarah and her husband Dan followed us for a day, and the results are below. Enjoy.

Since 3sixteen launched our denim at Self Edge a little under a year ago, we have sold hundreds of pairs of jeans to many satisfied customers. We decided to hold a denim contest in order to create a gallery of photos documenting the aging qualities of the denim. We announced this contest across all of the forum boards that we frequent and that support our businesses, but it is open to anyone who has put some serious wear into their SL’s or ST’s and want to show off their fades.  All rules and details are below.
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