Gold Rush.
After a decade of partnership, we are excited to launch our first collaboration together with Seattle-based retailer Blue Owl Workshop. Entitled "Gold Rush," this project has been over the year in the making and we are excited to finally launch the first part of it this Friday, October 16th.
The collection centers around a custom fabric that we produced in conjunction with Nihon Menpu Mills in Ibara, Okayama. The Blue Owl team expressed interest in developing a low tension denim on the lighter side for comfortable year-round wear and beautiful wear. The "Gold Rush" denim that was woven exclusively for this project features a 12.5oz indigo selvedge with a special double-line selvedge detail featuring metallic gold lamé thread. The loomstate denim was then shipped over to our factory in San Francisco to be sewn into a limited run of jeans and Type 3s jackets. Once completed, we sent the garments out for an industrial rinse to both remove shrinkage and bring the fabric to life. The jeans and jackets all have a soft, broken-in hand to them post wash with the ability to wear in and fade beautifully over time.
The 3sixteen x Blue Owl "Gold Rush" denim will be available in two jean cuts: NT and CT, as well as our flagship Type 3s jacket. All three styles will launch at 11am PDT this Friday, October 16th exclusively via Blue Owl Workshop's website and retail store. For further information and detailed measurements, please visit Blue Owl's website:
