Sales Trip.
Twice annually, the same faces travel from city to city, setting up camp only to tear it down at the end of the week and move on to the next location. Bonds are formed and strengthened through after-parties and in between appointments when the expo halls are vacant. This is trade show season: a time for us to meet with retailers to catch up on the past six months and to show our upcoming collections.
To send off this sales season on a high note, we hit the road two weeks ago to visit our coastal California accounts and show them what we have in store for FW19. In contrast to the trade shows, this trip covers eight different cities in just a few days, giving us an opportunity to really take in the unique environments. Along the way, we caught up with some familiar faces, drank as much local coffee as possible, and always centered the days around finding the best food in town for dinner. After taking the long way home (Pacific Coast Highway), we are energized, inspired, and ready to get to work on bringing this season to life over the coming months up to the release this Fall. See you in August!
